Complex communication, clearly directed.

Developed for Techstars, this strategic report evaluates cities across a range of digital technology indicators to identify competitive strengths, infrastructure gaps, and areas of opportunity.

The project expanded from a traditional written report into one connected release: a printed report, a landing page that lets readers compare cities themselves, and a social campaign built from the same visual system.

Nine industry sectors, one repeatable report system

The Metro Denver Economic Development Corporation reviews nine industry clusters, from aviation to bioscience to financial services, each one a full report of its own. The work needed to hold together as a family while giving every sector its own voice.

I built a template system with a shared grid, icon set, and color logic, then designed an executive quick-scan for each sector so readers could take in the key findings in two pages, or dive into the broader 25-page document.

One identity for three watersheds, and a sub-brand for each

For the Denver Water Resiliency Program, the challenge was not simply creating a logo. The brand needed to represent all three Denver tributaries in one take, while also breaking apart into individual sub-brands for each watershed.

That led to a flexible identity system that could unify the program while giving each project an individual, but related, identity.

One Floor Up wanted to capture what made Denver worth moving to during its fastest growth years. The case was not economic data alone, it was quality of life, and that is a harder thing to chart.

The source material arrived as pages of research. I cut it to the handful of facts that actually landed, then built an illustrated system around them, mountains, rail lines, and light, so the graphic feels like the city it is describing rather than a chart about it.